We are so honored to record this episode of Innovation Calling. We traveled to the mothership, home of Podcast Detroit and IT in the D, to talk Podcasting. These guys have been podcasting and building a following in the millions since 2013, and they talked about their journey, how podcasting has evolved, and how corporations and businesses can look at this new medium in a completely new way (plus so much more)!
Here is just some of the breakdown of what we discussed.
1:40 IT in the D History
3:15 How It All Started – The February 2009 Networking Event
5:50 How They Utilized LinkedIn To Grow
7:15 The ‘Don’t Be That Guy’ Blog & How It Started
8:50 Why the Podcast Started in 2013
14:30 How They Came Up With the Twist of Making Technology Interesting
17:00 The Journey of Finding Their Audience & Why Knowing Your Audience is BS
18:30 Why Being Authentic Is Everything
20:00 The Two Guests That They Actually Had a Hard Time With
22:00 Has Podcasting Changed Since 2009
27:00 Where is Podcast Going In the Corporate America/Business Setting
35:00 Individual Thoughts on the Future of Podcasting