The Sneaker Box – Episode 36 The Nike Little Posite Pro “3D”

In this episode of TSB, Caesar, Geeno, and Guru are in studio.

After missing last week’s show, Guru has a chance to react to The New York Times article on the work culture at Adidas HQ in Portland.

Caesar scoffs at the premise of CONversations at Sneaker Con, pointing out that the topics discussed are trite at best and that no one with any expertise in the sneaker industry is there to offer anything factual, or illuminating, to offset discussions about what everyone’s favorite purchase so far this year.

Has the hype of big name collabs killed the buzz on even the nicest of GRs?

Midway through the year and Under Armour has finally decided to make positive news. About sneakers no less. They’re working on a shoe that can read your blood pressure and adjust according to your blood flow. We often give them shit, but we’re looking forward to UA’s upcoming innovations.

KITH is looking to plant a store location across every continent on the planet. Their latest location opens in Paris, France. How do you say “hypebeast” in French?

FILA might just be the comeback story of the decade. Hell, even the millennium. They went from damn near bankruptcy to being a billion dollar brand again. And this massive rebound has made it’s owner over $800 million in the process.

For every story there just has to be a troll. Following our story on the plus-sized mannequins at Nike’s London flagship store, some people complained, citing that this is just “normalizing” being fat. The biggest troll in all this is actually a woman from “The Telegraph”–admittedly, we thought SHE was a HE–who you’d think would benefit from having more options in her size.

And finally, after “standing with Kaep” last year, Nike folds like origami in a dispute over in China. In what is almost a mirror image of the Colin Kaepernick situation, Nike reacts differently to Undercover’s protest over some controversial extradition legislation by the Chinese government. This begs the question, do we REALLY want brands to get involved in social, or political, issues? Would we just prefer that they remained apolitical and simply sell us their product?