Google Ad Words campaigns can, and usually do have multiple objectives. Geoff, Rosh, and Chris share pro-tips on choosing the correct key performance indicators (KPIs), reporting methods and tuning techniques for your campaigns.
Outcome Digital Podcast – Episode 1 – Pay Per Click Spotlight – Part 3 – How to Measure the Success of Your Google Ad Words Campaigns
Podcast: Play in new window | Download (Duration: 20:37 — 25.7MB) | Embed