Podcasting is a rapidly growing medium with a proven reach to engaged audiences around the world. Podcast listening increased 23% between 2015 and 2016, reaching nearly 21% of the population with nearly 57 million Americans reporting listening to podcasts, and 64% of all podcasts being listened to on a mobile platform such as smartphones and tablets.*
An audience that’s engaged, on the move, embraces technology and change, and actively seeks out desired content. That’s a marketer’s dream.
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