Innovation Calling: Innovation in Podcasting

We are so honored to record this episode of Innovation Calling. We traveled to the mothership, home of Podcast Detroit and IT in the D, to talk Podcasting. These guys have been podcasting and building a following in the millions since 2013, and they talked about their journey, how podcasting has evolved, and how corporations and businesses can look at this new medium in a completely new way (plus so much more)!

Here is just some of the breakdown of what we discussed.

1:40 IT in the D History

3:15 How It All Started – The February 2009 Networking Event

5:50 How They Utilized LinkedIn To Grow

7:15 The ‘Don’t Be That Guy’ Blog & How It Started

8:50 Why the Podcast Started in 2013

14:30 How They Came Up With the Twist of Making Technology Interesting

17:00 The Journey of Finding Their Audience & Why Knowing Your Audience is BS

18:30 Why Being Authentic Is Everything

20:00 The Two Guests That They Actually Had a Hard Time With

22:00 Has Podcasting Changed Since 2009

27:00 Where is Podcast Going In the Corporate America/Business Setting

35:00 Individual Thoughts on the Future of Podcasting